TheAlexandria_Signage.jpg

The Alexandria

 
Building_Exterior_Edit_Web-1280x854.jpg
 
 

The Alexandria
How do you build on the past?

The Alexandria is a condominium residence in the Richmond District of San Francisco. Built from the facade of a renovated 1920's theater, the space embodies characteristics from the art deco era. To develop an authentic brand rich in cultural history, we drew on these ornate elements to serve as inspiration for the new development. The neighborhood's natural features were highlighted as art deco patterns to extend the brand language. 

Designed at Mucho in San Francisco
Creative Director: Rob Duncan

 
Alex_01.gif
TheAlexandria_Signage.jpg
TheAlexandira_Patterns_Cover.jpg
Alexandria_Mucho_Website_Desktop_1.jpg
Alexandria_Mucho_Website_Desktop_2.jpg
Alexandria_Mucho_Website_Mobile.jpg
Artboard 30.png
Alexandria_Stationery_02.jpg
Alexandria_RegistrationCards.jpg
Alexandria_Mucho_Booklet_CoverStack.jpg
Alexandria_Mucho_Booklet_Spread_05.jpg
Alexandria_Mucho_Booklet_Spreads_Comp_04.jpg
Alexandria_Mucho_Booklet_Spreads_Comp_03.jpg
Alexandria_Mucho_FloorPlans_1.jpg