How do you build on the past?
The Alexandria is a condominium residence in the Richmond District of San Francisco. Built from the facade of a renovated 1920's theater, the space embodies characteristics from the art deco era. To develop an authentic brand rich in cultural history, we drew on these ornate elements to serve as inspiration for the new development. The neighborhood's natural features were highlighted as art deco patterns to extend the brand language.
Designed at Mucho in San Francisco
Creative Director: Rob Duncan