University of California
What is the value added from an annual report?
The concept for this year’s Annual Report was to create a collectible handbook rather than the typical Annual Report. We reduced the size to a handy 5 x 7 inches. One side of the report, entitled ‘Reflect’ describes the UC’s investment products over the past 20 years. This is printed on an uncoated paper stock using black and white photography.
The book can then be flipped to show the other side, entitled ‘Embark’. To give life to the University’s ideas for the next 20 year, this side of the report is printed on a coated stock using silver ink with pop colors from the UC palette.
Designed at Mucho in San Francisco
Creative Director, Rob Duncan